Arnold Palmer Cup

Arnold Palmer Cup

Pairing up the legacy of a legend with the legends of tomorrow.

arnoldpalmercup.com
Arnold Palmer Cup

Arnold Palmer Cup

Now in its 20th year, the Arnold Palmer Cup is an annual event that hosts the “who’s who” among international collegiate golfers. Inspired by Arnold Palmer’s charitable mission, the competition aims to inspire the next generation of greats. Structured similarly to the Ryder Cup, the Arnold Palmer Cup pits up-and-coming players from the US and Europe against each other. With such notable alumni as Graeme McDowell, Dustin Johnson, and Rickie Fowler, it is clear that Arnie’s mission has left a mark—and that his legacy endures.

The Challenge

Create a website to convey Arnold’s intention for the event, capturing the old-fashioned values of the sport.

The Idea

The Idea

Build an interactive portal to host event information, detail past players and their continued successes, and tell the story of the one who started it all. 

The Solution

The Solution

Consistent with brand messaging, the Arnold Palmer Cup website features vivid imagery and crisp displays of information, a tribute to tradition of the sport and the charitable nature of the event. The Cup, which will be televised starting in 2017, will also be open to women and other international players in its next edition. The new website sets the scene for growth and evolution, while also paying tribute to the nostalgia that lies at the heart of the game. 

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