Arnold Palmer Invitational
A professional golf tournament hosting only the best of the best, the Arnold Palmer Invitational was established by the King himself in 1966. With thousands of annual attendees, the Bay Hill, Florida-based competition is one of five exclusive tournaments to give “invitational” status by the PGA Tour. Tiger Woods swung his way to eight separate wins, while dozens of other illustrious golfers have joined him among the tournament’s champions. An enduring tribute to Arnold Palmer’s iconic career and commitment to his community, the Invitational further represents the incredible impact that Palmer made—and will continue to make—upon the sport.
Design and develop a website which both evokes the classic story of golf and celebrates the lasting tradition of competition.
Build an online archive that aligns with brand identity and highlights the most important features of the event.
The resulting website is a welcoming home base for the event, with sharp photography and clear text throughout. Menus offer links to course information, players and pairings, and travel planning resources for those making the trek to watch the greats tee off. With a section devoted to Arnold’s charitable foundation, Arnie’s Army, users are easily able to make donations toward his most cherished causes. With an elite group of golfers receiving personalized invitations each year, the mission of the Invitational serves honor Arnie’s legacy, both on the course and off.