Cleveland Transformation Alliance
The Cleveland Transformation Alliance is a nonprofit advocacy organization dedicated to grow the number high-performing district and public charter schools in the Cleveland Metropolitan School District. Their mission is to ensure every student in the city attends an excellent school and every neighborhood has a multitude of great schools from which families can choose.
Part of the CTA’s mission and vision was to make state reporting data on every school in the City of Cleveland as accessible as possible.
Get the entire city to embrace the, “Choose your School. Change the Future.” mantra by creating an extremely user-friendly experience to collect and distribute school information.
Recess has partnered with the CTA from their inception, developing the strategy, branding and messaging for the campaign. We created a rich web experience that aggregates public data on every school in the city and guides users to find the perfect school for their family. We also got the community involved by letting parents, teachers and community members rate and review each school. Backed by a print, radio and outdoor awareness campaign, the CTA is on it’s way to helping every neighborhood have a multitude of great schools from which families can choose.