Key Navigator Video  

Key Navigator Video

The problem with product demo is, it relies too much on products.

Key Navigator Video

KeyBank

Based right here in Cleveland, OH, Key Bank is one of the nations largest bank-based financial service companies.

The Challenge

Key needed an informative demo video for the rollout of their new commercial banking platform, Key Navigator. The problem is, tutorial videos are boring.

The Idea

The Idea

To create a product tutorial as much about the end user as the product itself.

The Solution

The Solution

7 scripts, 12 revisions, and one 5-location single-day shoot later, our spot was wrapped.

It featured 11 recess employees as extras and we had to shoot it in our offices, but we stayed within our shoestring budget.

And most importantly, our clients couldn’t be happier.

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