KeyBank  

KeyBank

Letting Millennials take control.

keybank.com/mycontrol
KeyBank

KeyBank

KeyBank is one of the top 25 banks in the country. It provides deposit, lending, cash management and investment services to individuals and small and mid-sized businesses in 14 states. Key also provides a broad range of sophisticated corporate and investment banking products, such as merger and acquisition advice, public and private debt and equity, syndications and derivatives to middle market companies throughout the US.

The Challenge

As banking has evolved, KeyBank found themselves behind the curve in almost every aspect of online and mobile banking.

The Idea

The Idea

Head off the competition by developing the first online banking application built exclusively for Millennials. 

The Solution

The Solution

Recess concepted, built and brought to market an entirely new online banking platform called KeyBank myControl. Through segmentation research, Recess focused their efforts on “late-stage Millennials.” They’re a group that’s crossing major life milestones, like buying their first home, and climbing into more senior job positions. Recess led KeyBank’s Innovation Team through research, persona building, information architecture, usability testing, design and development. We built a cutting edge mobile and desktop banking platform, and developed a multitude of advertising and social campaigns, that drew an entire new world of customers into the KeyBank brand. 

KeyBank BillboardKeybank myControl Website

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