Less fare. More there.  

Less fare. More there.

CLE: Lights. Camera. Keepsakes

clevelandairport.com
Less fare. More there.

Less fare. More there.

Cleveland Hopkins International Airport has more than 150 flights a day to nearly 40 non-stop destinations. That’s nothing to shake a stick at.  And, with average ticket prices dropping constantly, we’ve found that travelers have enough money to pick up a few extra knick-knacks every time they travel. 

The Challenge

How do we create a message for TV and digital channels that showcases CLE’s breadth of flight options AND shows off that you don’t have to spend an arm and a leg to get there? 

The Idea

The Idea

Tell the story of passengers’ escapades to our non-stop destinations through the lens of the Tchotchkes.

The Solution

The Solution

We scoured the earth for the best examples of objects that encapsulate the heart and spirit of each city. From real souvenirs owned by real travelers to fun junk acquired on the Internet, we put together a visual menagerie of mementos. This unique storytelling device gave us a nimble way to create content for TV and online placements. 

In the end, we’re displaying how CLE allows passengers to not only go out and see the world, but to bring a piece of their travels home with them. 

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