The Music Settlement

The Music Settlement

Sometimes an ad becomes a mantra.

The Music Settlement

The Music Settlement

For over a century the Music Settlement has provided music instruction, music therapy, preschool, day school, and kindergarten to the children of Cleveland.

The Challenge

TMS was founded on the idea that music can be a universal language capable of transcending color and creed. So when they decided to open a brand new west side campus, we had the difficult task of promoting that message of inclusivity while tip toe-ing an extraordinarily charged political climate.

The Idea

The Idea

To create not just an ad, but a brand mantra that will live for years to come.

The Solution

The Solution

Playing off of lady liberty’s “give me your tired, your poor, your huddled masses yearning to breathe free”, and using real students from their early childhood education program, we made a statement that was uniquely TMS.

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