The Ohio Manufacturers Career Council is the collective effort of Ohio Universities and leaders in the manufacturing community to market Ohio based manufacturing careers.
Manufacturing jobs carry an undue stigma. They’re often seen by young people as back-breaking low wage work with limited career mobility. Our task was to dispel those myths and get young people excited about a career in manufacturing.
Every Hero needs a villain. Most of our audience sees college as the only path to a career. What they don’t see is the debt, the job market competition, the types of jobs they’ll be working towards after college. By pointing out the harsh realities of college and the 9 to 5, we’ll be able to position manufacturing work as a viable alternative path to young people entering the work force.
Through biting headlines, clear logic and clean design, we created humorous and thought-provoking content. And the engagement followed.