Ohio Manufacturing  

Ohio Manufacturing

Some campaigns start with an insight. Our started with a fallacy.

makingohio.com
Ohio Manufacturing

Ohio Manufacturing

The Ohio Manufacturers Career Council is the collective effort of Ohio Universities and leaders in the manufacturing community to market Ohio based manufacturing careers.

The Challenge

Manufacturing jobs carry an undue stigma. They’re often seen by young people as back-breaking low wage work with limited career mobility. Our task was to dispel those myths and get young people excited about a career in manufacturing.

The Idea

The Idea

Every Hero needs a villain. Most of our audience sees college as the only path to a career. What they don’t see is the debt, the job market competition, the types of jobs they’ll be working towards after college. By pointing out the harsh realities of college and the 9 to 5, we’ll be able to position manufacturing work as a viable alternative path to young people entering the work force.

The Solution

The Solution

Through biting headlines, clear logic and clean design, we created humorous and thought-provoking content. And the engagement followed.

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