Parker ID

Parker ID

Renewed simplicity in innovation—at your fingertips.

parkerid.com
Parker ID

Parker ID

Globally recognized and locally founded, Parker Hannifin caters to motion and control technology needs across the board (and the map). With seven different operating groups hosted within the brand, Parker combines nuanced technology with engineering prowess. You’ll find Parker’s subtly impactful solutions no matter where you look; from the inner workings of oilrigs to the mechanical make-up of refrigerators, they are the ultimate in design. 

The Challenge

Condense bulky volumes of company stylebooks into an easy-to-use, comprehensive online portal. 

The Idea

The Idea

Simplify intricate branding through transforming large quantities of information into a highly interactive, immersive online experience. 

The Solution

The Solution

Working closely with Parker’s internal marketing team, Recess built a living, breathing online solution for Parker’s literature: Parker ID. The website serves as a brand encyclopedia, highlighting frequently asked questions, contacts, and fully detailed product information. The experience is designed to eliminate guessing games and bring the consumer to the forefront, resulting in a streamlined, collaborative marketing process. 

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