Summary
We joined the Ohio Suicide Prevention Foundation to create Be Present Ohio, a mental health initiative designed to connect teens and young adults with essential resources and information, including judgment-free peer-to-peer support services.
Acting as a source of both help and hope, we worked alongside the Be Present Ohio team to launch the #ONEChallenge, a social media campaign made to inspire individuals to “be the one” who makes a difference in the life of a friend, family member, or classmate struggling with their mental health —because all it takes is one act of kindness to transform a teen’s life for the better.
Services
- Content Strategy & Copywriting
- Design & Creative Services
- Illustration, Video & Animation
- Logo Design, Print & Collateral
- Media Planning & Buying
Crafting a
Support Hub
We developed a dedicated landing page within the Be Present website to house all our #ONEChallenge campaign prompts and feature inspirational videos that capture community members who are actively making a difference in the lives of Ohio’s young adult population.
#ONEChallenge
To support our social media efforts, we designed an interactive filter to provide users with a random #ONEChallenge prompt, inspiring them to take positive action and share it with their friends.
To drive engagement, we crafted a vibrant suite of shareable stickers for social media stories and videos, making it easy for users to help spread awareness, encourage active participation, and amplify the notion that even one single act of kindness can have a life-saving impact on a teen or young adult.
Meeting
Teens Where
They Are
Through strategic support for organic social content and careful planning, we developed a curated Be Present Ohio Instagram feed filled with animations, lifestyle photography, inspiring quotes, and heartfelt video testimonials. This engaging mix of content brought 12 unique #ONEChallenge prompts to life, creating a dynamic and interactive experience.
Boosting
Awareness
To spread the word about #ONEChallenge, we executed a series of paid ads explicitly crafted to resonate with teens and young adults. These ads combined captivating static imagery with engaging video content, each capturing the heart of the challenge and inspiring young people to step up, reach out, and “be the one” to make a positive difference in the life of a peer in need of their support.
