Summary
Recess is the agency of record for Cleveland Hopkins International Airport: the largest airport in the region and in the state of Ohio. Since 2013, Recess has been assisting CLE through all advertising and marketing needs - promoting the addition of more flights to more destinations for less money than ever before.
Services
- Brand Strategy & Positioning
- Campaign Development
- Content Strategy & Copywriting
- Design & Creative Services
- Email Marketing
- Full-Stack & Software Development
- Illustration, Video & Animation
- Logo Design, Print & Collateral
- Media Planning & Buying
- Mobile App Development
- SEO, SEM & Digital Advertising
- Social and Influencer Marketing
- User Experience & UI Design
- Web Design & Development
The Idea
From adding new airlines and routes to new one-of-a-kind dining options and an overhauled facade - there’s never been a better passenger experience at CLE. Today marks a new dawn for the airport. More flights, historic low fares and a record high volume of passengers give us something to celebrate - and a reason to fly. It’s time to reconnect with old roommates. It’s time to see the Grand Canyon. It’s time to create memories that will last a lifetime. It’s time to Enjoy Going Places.
![CLE Enjoy Going Places](/sites/default/files/2020-04/CLE_enjoy_logo_1.png)
Connecting Social
CLE is a conduit to the world. Connecting people to people, connecting people to places - making those connections and creating memories that last a lifetime. By highlighting the stories of passengers we create an emotional connection between CLE and our travelers, resulting in increased inspiration to travel and improved perception of CLE.
![cle connecting social](/sites/default/files/2020-04/CLE_ConnectingSocial%20copy.png)
User-Generated
Content
We built out the campaign for social to promote more user-generated content. We've spent time interviewing passengers on their travels and highlighting these stories through our social channels. This helps hook the audience and build in the emotional tie - all while highlighting and promoting the specific destinations that CLE flies.
![cle user generated social](/sites/default/files/2020-04/CLE_UserGeneratedContent%20copy_0.png)
Website Refresh
We couldn't build out our new campaign without revamping the CLE website. ClevelandAirport.com is focused on the passengers we serve on a daily basis. With customer service in mind, the CLE site has up-to-date information about everything from the number of parking spaces available to the status of your flights and even the weather conditions on the tarmac.
![CLE Website 2020](/sites/default/files/2020-04/CLE_2020_v2%20copy.png)