Summary
We partnered with Lake Catholic High School to create a modern, unified brand identity through updates to nearly every design asset in the school’s library. The result? A new look honoring Lake Catholic’s storied history while helping to create momentum around its promising future.
Steeped in tradition and crafted to represent beacons of faith, family, and community, the new Lake Catholic brand identity is influenced by feedback from Cougars past and present, including current students, alums, and faculty.
Services
- Brand Strategy & Positioning
- Campaign Development
- Design & Creative Services
- Illustration, Video & Animation
- Logo Design, Print & Collateral
Brand
Detail
We organized the Lake Catholic brand system into two (2) primary categories: Academic and Athletic. While each serves a distinct audience, they work together to present a unified and consistent identity.
Academic
Seal
Originally designed by Diane Pinchot (formerly Sister Fidelis), a founding member of the Lake Catholic faculty, this revised design carefully maintains each of the original symbols featured on the original seal for use in academic, administrative, and institutional contexts.
Academic
Logo
Both the academic seal and logo feature the Lake Catholic crest and its symbolic components. This seal serves as the primary logo of the institution and represents the school in its most formal and official capacity.
Cougar
Logo
The Cougars logo is built to adapt to virtually any athletic setting, from team uniforms and spirit merchandise to field and court graphics.
Athletics
Logo
As an affiliate of The Legal Aid Society of Cleveland, Northeast Ohio Legal Aid works to advance overarching policies and systems to improve the quality of life for Northeast Ohio residents with low incomes. To support Northeast Ohio Legal Aid in telling their story, we crafted a logo and messaging designed to help residents and policymakers understand their mission and purpose.
Cougars
Seal
Supporting elements like the Cougars seal are equally important in conveying a complete and cohesive visual identity while helping to extend the brand across a wide range of contexts and audiences.
Cougars
Script
From baseball and football fields to volleyball and basketball courts, soccer fields, and wrestling mats, the Cougars script is adaptable to virtually any athletic setting (or surface).
