Summary
The brainchild of Emmy-award-winning host and Cleveland native Ricky Smith (@rickonia) and his nonprofit, RAKE, MealsGiving is a new viral holiday the Tuesday before Thanksgiving when everyone eats. The #MealsGiving movement is all about kindness and community, something we all need now more than ever. Each Tuesday before Thanksgiving, MealsGiving uses the power of food to foster a sense of community and connection, one meal at a time.
Services
- Brand Strategy & Positioning
- Campaign Development
- Content Strategy & Copywriting
- Design & Creative Services
- Email Marketing
- Illustration, Video & Animation
- Logo Design, Print & Collateral
- Media Planning & Buying
- SEO, SEM & Digital Advertising
- Social and Influencer Marketing
- User Experience & UI Design
- Web Design & Development
An Annual Movement
Individuals, businesses, and organizations in Greater Cleveland and beyond helped support the inaugural MealsGiving by submitting a MealsGiving Pledge form describing how they planned to provide hot meals to one or more recipients in their community. Volunteers delivered meals, pledged to buy breakfast for someone in need, sent lunch to frontline workers, and made dinner for friends and family members.


Social Reach
People helped spread the love all over the country! We encouraged participants to tag @mealsgiving in a photo on with the hashtag #mealsgiving showing how they were giving back.

Getting Everyone Involved
Tons of Cleveland-area restaurants pledged to donate 100 or more hot meals to be delivered to local recipients by MealsGiving volunteers. The MG team helped pickup and deliver over 10,000 meals all over Cleveland.

Serving Up Kindness
On November 26, 2024, brands helped express their gratitude by helping to share thousands of hot meals as part of the inaugural MealsGiving celebration. Local businesses helped pitch in by making sandwiches, donating funds, and even donated billboard space for MealsGiving in Cleveland.