Founded in 1905, The Legal Aid Society of Cleveland is the fifth oldest legal aid organization in the United States. They operate four offices and serve residents of Ashtabula, Cuyahoga, Geauga, Lake, and Lorain counties. Legal Aid's mission is to secure justice and resolve fundamental problems for those who are low income and vulnerable by providing high quality legal services and working for systemic solutions. They carry out their mission every day by providing legal services at no cost to low-income clients, helping ensure fairness for all in the justice system—regardless of how much money a person has.
- Campaign Development
- Content Strategy & Copywriting
- Design & Creative Services
- Logo Design, Print & Collateral
- SEO, SEM & Digital Advertising
- User Experience & UI Design
- Web Design & Development
The redesigned Get Help section allows visitors to easily find information around any topic. Sub-topics allow users to drill further into specific information around frequent problems or issues. The updated structure allows resources to be tagged by multiple topics or sub-topics enabling users who may think of a resource differently to be located within the site.
While Legal Aid clients are low income and vulnerable, many of them also struggle day-to-day with a language barrier. Utilizing the out-of-the-box Google Translation services was not an option – on a few occasions, it was actually translating incorrect legal advice. With the new site update, Legal Aid’s translators can enter corrected translations for each page, where necessary, eliminating the worry that comes with a browser plugin.
Designed to Help
The site was heavily influenced by the simplicity of Legal Aid’s brand standards. The site is approachable and relatable to its target audiences. Soft colors and areas of whitespace allow visitors to skim the page and quickly navigate through areas of large content. Simple language with large, clear call-to-actions prompt users to learn more about specific topics. A fresh set of icons brought new life to once-stale brochures and self-help materials. Placed into the website, the icons allow users to quickly locate topics and materials that interest them.